In this age of digital advertising, outdoor marketing still remains in-vogue, given the fact that most people spend almost 70 percent of their time outdoors. Outdoor advertising is also one of the most memorable and cost effective media formats. According to the Outdoor Advertising Association of America, mobile advertising is one of the most effective forms of outdoor communication and can help generate anywhere between 30,000 to 70,000 impressions per day. Using vehicle advertising wraps by Graphic Solutions can help you target your audience better, lower your business’s operational costs, and aid in branding efforts. Commercial vehicle wraps work 24/7, 365 days a year and are preferred by most businesses over conventional out-of-home marketing methods. To help you understand the trend, the blog post discusses some FAQs on commercial vehicle wraps. Take a look.
1. What are Vehicle Wraps?
Vehicle wraps are large sheets of printed vinyl sheets that are used to adorn vehicles. Experts print the design on the adhesive vinyl sheet before applying it on the vehicle. In all our projects, we use high quality cast vinyl by 3M, Oracal, and Avery. You can choose the messaging according to your target audience and business objectives to ensure the relevance of the communication and a return on your investment.
2. What are the advantages of using vehicle wraps?
Vinyl wraps cost less as compared with fully-fledged paint job. Applying a vehicle wrap is easy and affordable and you can also remove it as and when required. Using custom vehicle wraps also provides you a unique opportunity to brand your business the way you wish, especially if you own a small business and cater to the local communities. For large corporations, using custom vehicle wraps can help them reinforce their brand image. Installing vinyl wraps won’t impact your vehicle’s resale value and will last for anywhere between 3 to 5 years, helping you achieve your ROI targets.
3. What factors determine the cost of vehicle wraps?
The cost of custom vehicle wraps depends on a range of factors. Some of the most prominent ones include square footage of the coverage area, vehicle design (and the resultant complexity in covering the vehicle), material used, and the wrap’s design. To learn more about such factors, fill out our contact form and mention your vehicle’s model, design, and year and we’ll get in touch with a quote.
4. What are the guidelines to follow when designing vehicle wraps?
Information clutter always overwhelms the average consumer. It is therefore, advisable that you keep the messaging simple, short, and sweet. Avoid using bullet points and fills such as noisy backgrounds, glows, and excessively bright shades to ensure the messaging doesn’t get lost. One of the most accepted formats for custom vehicle wraps is the name of the brand (at the top), followed by a tagline and contact details.
5. What are the maintenance steps to preserve vehicle wraps?
Most vehicle wraps use vinyl, which is highly porous and attracts dirt and grime. It is advisable to wash your vehicle weekly or bi-weekly using a mild detergent to ensure the material doesn’t lose its sheen. If you prefer mechanical washes, look for a touch-free wash. Avoid using abrasive materials such as bug remover, tar remover, polish, and wax. Stand away from the vehicle while using a pressure hose to avoid causing any damage to the wrap.
6. Can vehicle wraps damage the vehicle’s body?
Graphic Solutions has a team of expert design and printing professionals who take all the necessary precautionary steps to avoid any damage to the vehicle body when applying or peeling commercial vehicle wraps. That said, there are slim chances of damage, which we mitigate by using high quality vinyl materials by industry pioneers including 3M, and Oracal. Chances of damage are quite low when applying wraps over factory paint finish, as the vinyl engulfs the paint job and protects it against damage. Problems arise with vehicles that feature body fillers or have had aftermarket paint jobs. Though very rare, there are chances that the paint may peel off during installation in such cases.
7. What are the different types of wrapping styles?
Two of the most common vehicle wrapping styles for include partial and complete wraps. Opting for a partial wrap makes sense if you have a small message or design. While designing messaging for partial wraps, choose appropriate color patterns to ensure the messaging blends well with the vehicle color. Complete wraps are preferred by businesses that have detailed messaging to display, which may include the use of 3D imagery, brand logo, and graphics.
8. What are the most popular types of wrap materials?
Vinyl is the most common vehicle wrap material preferred by most providers. Some other prominent choices include, high-performance calendered vinyl, vehicle accents, and reflective vinyl. The choice of material will primarily depend on the type and design of the vehicle.
Using custom vehicle wraps instead of conventional out-of-home advertising methods, such as painting the vehicle, is fast becoming popular among business owners. If you are looking to adopt an innovative approach to branding your business, Graphic Solutions is your one-stop-shop. We can help you achieve your objective by creating custom vehicle wraps suited to meet your specific business needs. To learn more about our expertise or discuss your design idea, fill out our contact form and we’ll get back in touch shortly. You can also call us at +1 508-384-1020.