Vehicle Wrap or Billboard : Which One is Better?

Graphic SolutionsBlogVehicle Wrap or Billboard : Which One is Better?

BillboardBillboards have been an effective mode of advertising since the 1800s. Enter the 21st century, however, they no longer have a monopoly as other effective advertising methods have come to the fore. The new methods include vehicle wrap advertising, which has become a front-runner with its ability to reach out to more potential clients than billboards can. Vehicle wraps are custom vehicle vinyl lettering or car graphics, meant to promote a business or idea to a large audience. Let’s look at some of the key factors that can help you choose between billboards and vehicle wrap advertising for your business-


The price of billboard advertising varies according to size. While a 5 X 12 foot billboard sheet may cost anywhere between $5,000 to $10,000, a 12 X 24 foot billboard sheet might cost between $20,000 and $30,000. You should also keep in mind payments towards the lease of the billboard that you use for your advertising initiatives. Vehicle wrap advertising, however, only features a one-time cost, and it is proportional to the size of the vehicle:

  • Cars or small SUVs – between $2,000 to $3,000
  • Large SUVs,  Box Trucks or Vans, – between $3,000 to $5,000
  • Buses, Tractor Trailers or Train Cars – between $5,000 to $7,500

Advertisement costs can also be measured using the cost per a thousand impressions methodology. The system identifies different forms of advertising and calculates how much money it will cost to reach the one thousand impressions mark. Vehicle Wrap advertising has a costing of $ 0.35 cents to reach one thousand impressions, while billboards cost $3.56 to reach a thousand impressions. Clearly, vehicle wrap advertising has an advantage over billboards when cost is a deciding factor.


Unlike billboards, which are permanently stationed on road sides, vehicles that sport advertisement wraps are driven around to many parts of the locality or county.  They can be regarded as mobile billboards, and you can reach even the remotest parts of your market, advertising your services/products to way more potential customers than you can do with a stationary billboard. Such vehicles can also be used in various other promotional activities.


Billboard advertisements last for as long as your lease is active. Each time the lease expires, you have to pay more money to renew your contract. Vehicle wraps have a typical lifetime of 5 years and can be easily removed once their relevancy is over. Vehicle wraps also help protect the body of your vehicle from scratches and dings. Studies have shown that a vehicle wrap can generate between 30,000 to 70,000 views per day, which amounts to approximately 400,000 impressions in a year! Every year! This number, however, depends on factors such as where you park your vehicle to garner maximum exposure and the number of areas covered by the vehicle.

Wrapping up

Making a great first impression is key to effective advertising, and vehicle wraps help you do exactly that. Vehicle wraps bearing custom car graphics and vehicle letterings, are a powerful marketing and branding tool to promote sales, services, events and more . If you are looking for premium quality custom car graphics and vinyl lettering service provider for your vehicle wrap advertising, your search ends here. Give us a call at 508-384-1020, or fill out our contact form, and one of our executives will get back to you.

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